Month: November 2019

Wayfinding – Butterfly Delivery Day at Martha Jefferson Hospital

The next week, I got a call from a hospital administrator explaining how perfect our timing was, as just the week before her staff had requested 3D art to help guide patients through the hospital corridor to the surgical check in.  Apparently nervous patients were getting lost on their way and they needed better signage to direct them to their destination.  So when I explained that this was just that – 3D butterflies that can make a trail from one point to another – it was a perfect fit.

What is so neat about the installations is that these are fully custom pieces.  All the colors you see in these pictures match the palette of the hospital and the scenery is reminiscent of the Charlottesville landscape.  The customization is a big part of what makes this project special…the hospital can focus on purchasing essentials to aid in physical healing, and these pieces can give warmth to what can be a sometimes scary place, giving comfort and providing emotional healing.  Win win!

If you are interested in purchasing a butterfly, keep an eye on the shop, or contact me for a custom piece!

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